{"id":1487568,"date":"2020-04-07T19:10:15","date_gmt":"2020-04-07T17:10:15","guid":{"rendered":"http:\/\/magazine.bkool.com\/?p=1487568"},"modified":"2020-04-07T19:10:17","modified_gmt":"2020-04-07T17:10:17","slug":"van-avermaet-wins-the-worlds-first-virtual-tour-of-flanders-by-bkool","status":"publish","type":"post","link":"https:\/\/magazine.bkool.com\/en\/2020\/04\/07\/van-avermaet-wins-the-worlds-first-virtual-tour-of-flanders-by-bkool\/","title":{"rendered":"Van Avermaet wins the world’s first virtual Tour of Flanders by Bkool"},"content":{"rendered":"\n

It all started just a few days ago. The Tour of Flanders couldn’t escape the list of sporting events around the world suspended due to the Coronavirus pandemic. April 5th was one of those dates that cycling fans across the globe had marked on their calendars, as it was to be the 104th edition of this Belgian classic. Cancellation left a gaping hole in the lives of all those who follow the sport.<\/p>\n\n\n\n

But not everyone was willing to sit still for that. When word got out that the race was cancelled, Flanders Classics and Bkool got down to work.<\/p>\n\n\n\n

Their idea was to take advantage of the existing collaboration born with the Flanders Classics by Bkool<\/a> online competition, and use it to shape a dream: the first professional edition of the Tour of Flanders on a virtual platform, with top-level pros competing together from their respective homes. The main problem? Time. With only days before the official date of the race, the team was\u00a0working against the clock to put all the pieces together. There would be\u00a0only one chance to make this work.<\/p>\n\n\n\n

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The first step was clear: Flanders Classics began contacting the sport’s top pro teams to see if they would join this groundbreaking initiative. With the\u00a0entire pro peloton idled by the pandemic, team managers were eager to have their riders\u00a0compete. Names like Evanepoel, De Gendt, Van Avermaet and Matthews were added to the increasingly impressive lineup. And they did it without asking for anything in return, they did it to give frustrated cycling fans something to cheer for \u2013 and to ensure that the 104th edition of the Tour of Flanders could take place.<\/p>\n\n\n\n

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Amazingly, DeRonde2020 became a real possibility \u2013 held with some of the best cyclists in the world as protagonists, everyone competing from their own homes. The race’s window to the world would be the Belgian multimedia chain Sporza, allowing the event to be broadcast live through the country’s national television network, and streamed globally thanks to Kiswe. Channels like RTVE, Eurosport and GCN all joined the party. The dream was taking shape.<\/p>\n\n\n\n

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Several frantic days of hard work, preparation, tests and stress followed. It seemed impossible to organize a race of this magnitude in just a matter of days; but everyone at Bkool and Flanders Classics was determined to make this race happen. The first virtual Tour of Flanders <\/a>started at 3:30pm Central European TIme on Sunday, April 5th, 2020: a date the Bkool team will not easily forget.<\/p>\n\n\n\n