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PRESS RELEASE: Virtual cycling platform, BKOOL partners with the UCI Track Champions League to power the rider’s ‘Warm Up Zone’.
November 3 2021 – Paris, France: The UCI Track Champions League today announces a four-year partnership with BKOOL, the virtual cycling platform and global leader in sports simulation technology.
BKOOL will power its global brand’s virtual cycling simulator software, for an immersive pre-race warm up, or post-race cool down experience. The realistic virtual cycling simulator, compatible with smart trainers and smart bikes, is the only platform that (in addition to road cycling) enables riders to experience the adrenaline of track cycling on virtual velodromes. BKOOL offers an immersive experience with video, map and game-style 3D views, enabling its community of users to ride real-life routes, join events or take a fitness class – all from the comfort of home.
Over the coming months, BKOOL will organize virtual velodrome events and realistic competitions on the platform as part of the partnership. Every cycling fan will therefore be able to experience from home the same thrills as the professional cyclists competing on track.
Beginning on 6 November, the inaugural UCI Track Champions League series will see 72 of the world’s best track cyclists compete across five rounds. The BKOOL Warm Up Zone will be in place for all five rounds.
Alfonso García-Lozano, Co-CEO of BKOOL said: “We’re delighted to join this exciting project. It’s an important step for the growth of track cycling. For BKOOL, the only cycling simulator with simulations of several actual velodromes, this partnership is a fantastic opportunity to once again show the global cycling community the immense versatility, realism and immersiveness of the BKOOL virtual cycling platform.”
François Ribeiro, Head of Discovery Sports Events said: “We’re pleased to welcome BKOOL as new series sponsor of the UCI TCL and to use their technology to offer a warm up & cool down zone at each event to our 72 riders. As the UCI Track Champions pushes the boundaries of the sport, so too does BKOOL in its pursuit of an immersive virtual track cycling experience.”
Every cycling fan can try BKOOL for free thanks to the 30 day free trial, available at bkool.com. For more information about Bkool, visit www.bkool.com/en
For the UCI Track Champions League, visit www.ucitrackchampionsleague.com.
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